A better way to register, race, and feel supported — every step of the way.
At Negative Split Productions, we’re committed to putting athletes first. That’s why every event we produce now includes the Athlete First initiative, a collection of athlete-friendly policies designed to give you flexibility, protection, and perks from the moment you register.
Whether you’re a first-time 5Ker, a returning age-group winner, or just trying to make it to the start line around a hectic life schedule, Athlete First is here to make your experience better.
What’s Included*:
- Flexible Registration Options. Free refunds, bib transfers, deferrals, and the ability to switch to virtual or change distances, all without extra fees.
- Instant & Human Support. Get quick answers through our race-specific chat bots, or connect with a real person (often the race director) via email, with responses usually within hours.
- Proactive Communication. You’ll never miss a deadline or update. We send reminders before things happen.
- Sustainable Event Practices. Cup-less racing, smarter swag, and even the chance to plant a tree instead of receiving a shirt.
- Referral Rewards. Every athlete is an influencer, share your link and earn perks when your friends and family sign up.
- Recognition & Community Support. Past age group winners get commemorative swag, and our Athlete First Entry Fund helps others get to the start line too.
Athlete First isn’t just a policy, it’s a promise.
One that says: when you sign up for one of our races, you’re more than a bib number. You’re part of something built for real people, real lives, and real finish lines.
*More details and explanations below by clicking the + on each Athlete First benefit.
We are always looking for ideas to add more benefits to the Athlete First initiative. Contact us and we’ll work together to create events that put the Athlete First.



