Skip to content
Houston, TexasNewsletterContact
Negative Split Productions
Runners and spectators at a Houston Fourth Fest start line
Sponsorship

Your brand, in the moment they'll never forget.

We own and produce some of Houston's favorite endurance events, start to finish. Sponsor the finish line and reach thousands of active, loyal, local people.

3,650Participants a year
17K+On site each year
300+Houston ZIPs reached
3Events, three seasons
Who you reach

A loyal, active audience across a full Houston season.

Runners, families, and spectators who train for months and celebrate for weeks. Your brand shows up in the photos, the stories, and the finish line memories.

90%Houston metro
57%Return families at Kids Tri
33-38Adult median age
+40%Fourth Fest two-year growth
The event lineup

Three distinct crowds. All owned and produced by one team.

Because we own these events, sponsorship is a direct conversation. No rights holder in the middle, and we can build a package around what you actually want.

Houston Resolution Run start line downtown
January 1Downtown Houston

Houston Resolution Run

New Year's morning downtown. Thousands of runners start the year chasing a personal best. 20K, 10K, and 5K.

2,750
On site
91%
Houston
26%
Return
View sponsorship details
Young athletes at the Houston Kids Tri
Ages 6-17Katy, TX

Houston Kids Tri

Swim, bike, run. Families spend the whole morning on site cheering their first finish.

~10,000
On site
1,600+
Athletes
57%
Return
View sponsorship details
Houston Fourth Fest road race and street festival
July 4Vintage Park

Houston Fourth Fest

A patriotic road race wrapped in a street festival. A beer mile and Houston's loudest Fourth of July crowd.

4,500
On site
1,278
Runners
+40%
Two-yr growth
View sponsorship details
Sponsorship levels

Five ways in, at every event.

The same ladder runs across all three events, so a brand can move up or down it without relearning what it gets. Prices and the full inclusions for each level are on each event page.

PresentingExclusive, 1 per event
Your name on the event. Top of everything, and category exclusivity is included.
PremierLimited
Major visibility across the printed and digital assets. Category exclusivity available as an add-on.
SupportingLimited
Solid presence on race numbers, the booth, and the digital set. Category exclusivity available as an add-on.
CommunityOpen
A step above the booth: on-site presence plus the light digital package.
Vendor / BoothOpen
The cheapest way in. A reserved booth, activities from it, and announcer mentions.
Every level is priced per event, and every event page carries the full breakdown.See the three events
How it works

What a partnership looks like.

From the first conversation to the recap report, here is how a sponsorship actually runs. We produce and time these events ourselves, so the person who sells you the package is on site making sure it happens.

First contactStep 1

A conversation

We start with what you are trying to accomplish rather than which package you want. Brand awareness, sampling, hiring, foot traffic to a nearby location, and community goodwill are all different goals, and they point to different assets.

Within daysStep 2

A package

You get a written proposal with the benefits, the investment, and the event's audience laid out. Standard tier, named role, or a custom mix, whichever actually fits.

When you are readyStep 3

An agreement

A straightforward agreement you can accept online. No printing, no scanning, no chasing signatures.

Ahead of print deadlinesStep 4

Artwork and deadlines

We send you one list: what we need from you, what size, and the date each piece is due. The printed assets have the earliest deadlines, and we tell you those up front rather than after they pass.

Race dayStep 5

Event day

Your booth space is reserved and marked before you arrive. Your branding is already installed. Our crew is on site from setup through teardown, so if something needs fixing there is someone to fix it.

After the eventStep 6

The recap

A report on how the event performed and where your brand showed up, so the renewal conversation starts with numbers instead of impressions.

Questions

Sponsorship questions.

What does a sponsorship actually get us on event day?

It depends on the level, but every package includes a reserved 10'x10' booth space and the right to run activities from it: sampling, a raffle, lead capture, whatever fits your brand. From there it scales. Higher levels add your logo to the things participants keep (the finish medal, the event shirt, their race photos) and the things everyone walks past (the start and finish arch, course signage, the LED screen).

Can we be the only brand in our category?

Yes. Category exclusivity means no competing brand in your category is sold into that event, and it is included automatically with a Presenting sponsorship. At Premier and Supporting it is available as an add-on. It is worth asking early: once a category is committed to another brand for an edition, it is gone for that year.

Do we have to take one of the standard packages?

No. The tiers and named roles are the standard ways in because they are the ones most brands want, but every asset we offer can be combined into a custom package. Tell us the budget and what you are trying to accomplish and we will put a mix together. Plenty of partnerships end up as a tier plus one or two additions from somewhere else on the menu.

We are a small local business. Is there a level that fits?

Yes. Vendor and Booth partnerships start at $500 and get you in front of the crowd with a reserved booth and announcer mentions. It is the same event, the same audience, at a size that makes sense for a local shop or a single-location business.

Can we sponsor more than one event?

Yes, and it is the better deal if the audiences all work for you. The NSP Annual Partner package is one agreement covering Houston Resolution Run, Houston Kids Triathlon, and Houston Fourth Fest, at a discount to what those three cost bought separately. It is one negotiation, one invoice, and one set of artwork deadlines instead of three.

How far ahead do we need to commit?

Earlier is better, and the reason is production deadlines rather than sales pressure. Anything printed (shirts, medals, race numbers, course signage, the arch banner) has a hard art deadline weeks before the event, and once it passes those assets are off the table for that edition. The on-site and digital pieces stay available much later. If you are close to a deadline, ask, and we will tell you honestly what can still be included for that edition.

Is it cash only, or will you take in-kind?

Cash is the preference, and most partnerships are cash. The door is open to in-kind when the product or service is something the event actually needs, and a few roles are well suited to it. If you think you have something that fits, raise it early. We look at those case by case and will tell you straight whether it works rather than trying to make it fit.

What do we get after the event?

A recap report covering how the event performed and where your brand showed up: participation numbers, the digital and email reach your logo was part of, and photography of your branding and activation on site. It is the thing you forward internally when someone asks whether the sponsorship was worth renewing.

Let's talk

Sponsor the finish line.

Tell us about your brand and we will follow up with the full sponsorship kit: reach, packages, and event dates.

Most replies go out within the hour, all of them the same day.

About you and your brand

* required
Events of interest
Or email support@mynegativesplit.com directly.