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Negative Split Productions
Runners and the street festival crowd at Houston Fourth Fest

Houston's loudest Fourth of July.

A road race, a beer mile, and a street festival on the one morning a year Houston shows up in red, white, and blue. Our fastest growing event.

July 4Every Independence Day
~1,278Runners, 2027
~4,500On site
+40%Growth in 2026
The event

A race, a beer mile, and a block party.

Houston Fourth Fest is a road race wrapped in a Fourth of July street festival. There is a timed run in the morning, a beer mile that draws a crowd three deep, live music, food, and a patriotic costume contest people plan outfits for weeks in advance. Runners come for the race. Everyone else comes for the party, and both groups stay.

For a sponsor, this is the momentum play. Fourth Fest grew 40% in 2026 and reaches the youngest crowd we have: twenties and thirties, social, out with friends, and posting all morning. It behaves like a festival audience rather than a race audience, which means sampling and anything experiential works here in a way it does not at a straight road race. Getting in now costs less than it will next year.

When
Sunday, July 4, 2027, morning race start with the festival running into the afternoon.
Where
Houston, Texas. A closed-street race course with the festival footprint at the finish.
Distances
A timed road race, a beer mile, and a family fun run, plus the festival, live music, and the patriotic costume contest.
2027 projection
~1,278 runners, and an estimated ~4,500 on site once you count festival attendance. Participation grew 40% in 2026 and the trend is holding.
Who runs it

A young, social, growing crowd.

Fourth Fest skews the youngest of anything we produce: a twenties and thirties crowd that treats the morning as the start of a whole day out. They come in groups, they are in a holiday mood, they try what is handed to them, and they document all of it. For a brand that wants trial, sampling, or social reach rather than a logo on a shirt, this is the strongest of our three events, and the one where a modest package still buys real visibility.

Based on 2024 to 2026 participant and festival data.
25-39Core age band
+40%Participation growth, 2026
~4,500On site with the festival
3.5xFestival to runner ratio
61%Attend in a group of 3+
Why sponsor with us

Assets most local races cannot offer.

Signature

Mobile LED screen

A Negative Split Productions owned mobile LED video screen runs live results, roaming camera feeds, and a rotating sponsor window all morning. Almost no competitor offers this.

Reach

90,000+ email list

Our marketing email reaches a 90,000+ endurance audience, monthly and stepping to weekly in race month. Top tier sponsors ride in the body of the send.

Proof

Post-event recap report

Every sponsor gets a branded recap after the race: participation, reach, and photos of your branding in action. Most races never show a sponsor what they got. Ours come back because we do.

Sponsorship levels

Five ways in, from $500 to $13,000.

Every level is a self-contained package. Pick the reach that fits your goals. Here is what each one leads with.

Presenting

Exclusive, 1 per event
$13,000
  • Named presenting designation
  • Category exclusivity
  • Logo on the finish medal and event shirt
  • Logo on the start/finish arch
  • Logo on free participant race photos
  • 25 comp entries
Plus 24 more included.

Premier

Limited
$6,000
  • Repeating logo on the fence scrim
  • Logo on race numbers
  • Logo on the awards backdrop
  • Dedicated social posts
  • LED screen placement
  • 10 comp entries
Plus 12 more included.

Supporting

Limited
$3,250
  • Logo on race numbers
  • Reserved 10'x10' booth
  • LED screen placement
  • Dedicated pre-event sponsor email
  • Logo on the marketing email (90k list)
  • 5 comp entries
Plus 10 more included.

Community

Open
$1,500
  • Reserved 10'x10' booth
  • LED screen placement
  • Logo on website and participant emails
  • Sponsor deals via RunSignup
  • Branded giveaway item
  • Packet insert
Plus 5 more included.

Vendor / Booth

Open
$500
  • Reserved 10'x10' booth
  • Booth activities (sampling, raffle, lead capture)
  • Announcer mentions
All three eventsNSP Annual PartnerOne agreement across all three owned events, at a meaningful discount to booking three Presenting packages separately. A year-round, all of Houston reach no single race can match.See all three events

Every tier above includes more than what’s listed. See the full breakdown for the complete side-by-side.

The full breakdown

See everything included

Every partnership gets built around what a brand is trying to accomplish, so we put the full package together rather than hand you a menu. Tell us where to send it and the complete benefit breakdown for Houston Fourth Fest, every tier and every named role, lands in your inbox right away.

Delivered immediately. No sales call required.

We use this to send the packet and follow up once. Nothing else.

Own a piece of the day

Named and element roles.

Rather own one specific thing? Each role below is sold as its own package, on top of or alongside a level. Every role includes a standard presence: your logo on the event website and participant emails, a sponsor deal to registrants, social post tagging, and an announcer mention. The table shows what each role adds on top of that.

RoleInvestmentWhat sets it apartRole detail
Road Race$7,000The road race itself, roughly 900 runners and the core of the festival, sold as its own presenting slot. Naming, on-course branding, and 10 comp entries.view all
Beer Mile$5,000The most watched and most filmed thing on site. Naming, on-course branding, and the social coverage that comes with it.view all
Photography Sponsor$4,500Your logo on every participant race photo, plus a dedicated pre-event email.view all
Screen Sponsor$4,000The mobile LED screen all morning: persistent logo and a :15 or :30 spot, plus fence scrim and a dedicated pre-event email.view all
Course Sponsor$4,000The route itself, named for you. Your logo on course signage, plus booth space, LED screen placement, website and participant emails, and announcer mentions.view all
Awards Sponsor$3,500The podium. Your logo on the award medals and the awards backdrop, plus LED screen time.view all
Photobooth / Photo-Op$3,500The photobooth and photo-op markers, with your branded frame riding onto every shared photo.view all
Packet Pickup$3,000Host the pre-race packet pickup: naming, sponsor table, and inserts, plus LED screen time.view all
Hydration / Refill Station$3,000Your logo on the on-course refill stations.view all
Volunteer / Staff$3,000Your logo on every staff and volunteer shirt, plus LED screen time.view all
Cooling Zone$3,000Shade, misters, and water in the middle of a Texas July: the thing everybody on site actually wants. Naming and on-site branding.view all
Cupless Sponsor$2,500Your logo on the reusable cup runners keep and reuse, plus LED screen time and a pre-event email.view all
MC/DJ Booth$2,500The MC and DJ backdrop, plus scripted announcer reads.view all
Results Sponsor$2,500The finish and results moment: your name on finisher notifications and the certificate, plus LED screen time.view all
Mile Marker$2,000Your logo on course signage at every mile.view all
Costume Contest$2,000The patriotic costume contest people plan outfits for. Naming, stage time, and the photos everyone shares.view all
Recovery Zone$1,500The recovery zone at the finish, plus a dedicated pre-event email.view all
Build your own

Prefer a custom package?

The levels and roles above are our standard packages, but they are not the only way in. Every asset below can be combined into a custom package built around your goals and your budget. Tell us what you want to accomplish and we will put together a mix that fits.

On-site and physical

  • Logo on the start and finish arch
  • Logo on every race number
  • Logo on the finisher medal
  • Logo on the award medals
  • Logo on the event shirt
view 12 more

Digital and email

  • Logo on the event website
  • Logo on participant emails
  • Logo on the NSP marketing email, 90k+ list
  • Sponsor deal delivered to registrants
  • Dedicated pre-event sponsor email
view 5 more

Experiential

  • Booth activities: sampling, raffle, lead capture
  • Sampling rights in the festival footprint
  • Branded giveaway item
  • Lead the sponsored warm-up
  • Free race entries
view 1 more

Signature, the NSP differentiators

  • Mobile LED screen presence
  • Persistent LED placement plus a :15 or :30 spot
  • Scripted announcer reads
  • Announcer mentions
  • Stage mentions from the MC
view 5 more
After the race

Proof of performance.

Every paying sponsor gets a branded post-event recap report, so you can show your team what the partnership delivered.

We provide impressions and views. Sponsors bring their own tracking links to calculate ROI.
ParticipationRegistered and finisher counts
Email reachSends and opens
Social reachImpressions across race pages
Event page viewsFrom RunSignup
On-site estimateAttendance estimate
Photo proofYour branding in action
Questions

Houston Fourth Fest questions.

There is more than one presenting slot?

Yes, and it is the most flexible entry point we have. Fourth Fest presents as a whole event, and the Road Race and Beer Mile each sell their own presenting slot on top of that. A brand that wants a headline association without the whole-event price can own one piece of the day outright, and the two do not conflict.

It is July in Houston. What is the heat plan?

Taken seriously, and it is a sponsorship opportunity in its own right. The Cooling Zone is a named role, which means a brand's name is on the thing everybody genuinely wants at a July event in Texas. Hydration is available the same way. These are the rare assets where the branding and the participant's actual experience point in exactly the same direction.

This is a newer event. Why sponsor it now?

Because it is growing, and getting in now costs less than getting in later will. The audience is a community festival crowd rather than a pure race field, which means families and spectators as well as participants, and there is more room to build something custom here than at our established events. Early partners get first claim on the roles that will be hardest to get in a few years.

What does a sponsorship actually get us on event day?

It depends on the level, but every package includes a reserved 10'x10' booth space and the right to run activities from it: sampling, a raffle, lead capture, whatever fits your brand. From there it scales. Higher levels add your logo to the things participants keep (the finish medal, the event shirt, their race photos) and the things everyone walks past (the start and finish arch, course signage, the LED screen).

Can we be the only brand in our category?

Yes. Category exclusivity means no competing brand in your category is sold into that event, and it is included automatically with a Presenting sponsorship. At Premier and Supporting it is available as an add-on. It is worth asking early: once a category is committed to another brand for an edition, it is gone for that year.

Do we have to take one of the standard packages?

No. The tiers and named roles are the standard ways in because they are the ones most brands want, but every asset we offer can be combined into a custom package. Tell us the budget and what you are trying to accomplish and we will put a mix together. Plenty of partnerships end up as a tier plus one or two additions from somewhere else on the menu.

We are a small local business. Is there a level that fits?

Yes. Vendor and Booth partnerships are $500 and get you in front of the crowd with a reserved booth and announcer mentions. It is the same event, the same audience, at a size that makes sense for a local shop or a single-location business.

Can we sponsor more than one event?

Yes, and it is the better deal if the audiences all work for you. The NSP Annual Partner package is one agreement covering Houston Resolution Run, Houston Kids Triathlon, and Houston Fourth Fest, at a discount to what those three cost bought separately. It is one negotiation, one invoice, and one set of artwork deadlines instead of three.

How far ahead do we need to commit?

Earlier is better, and the reason is production deadlines rather than sales pressure. Anything printed (shirts, medals, race numbers, course signage, the arch banner) has a hard art deadline weeks before the event, and once it passes those assets are off the table for that edition. The on-site and digital pieces stay available much later. If you are close to a deadline, ask, and we will tell you honestly what can still be included for that edition.

Is it cash only, or will you take in-kind?

Cash is the preference, and most partnerships are cash. The door is open to in-kind when the product or service is something the event actually needs, and a few roles are well suited to it. If you think you have something that fits, raise it early. We look at those case by case and will tell you straight whether it works rather than trying to make it fit.

What do we get after the event?

A recap report covering how the event performed and where your brand showed up: participation numbers, the digital and email reach your logo was part of, and photography of your branding and activation on site. It is the thing you forward internally when someone asks whether the sponsorship was worth renewing.

Beyond the Fourth

Partner with us all year.

Negative Split Productions produces three owned events across the Houston calendar. Different seasons, ages, and neighborhoods. One partner can reach all of Houston, all year.

Let's talk

Let's own race morning together.

Tell us about your brand and what you are interested in, and we will follow up with options and pricing.

Most replies go out within the hour, all of them the same day.

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