A race, a beer mile, and a block party.
Houston Fourth Fest is a road race wrapped in a Fourth of July street festival. There is a timed run in the morning, a beer mile that draws a crowd three deep, live music, food, and a patriotic costume contest people plan outfits for weeks in advance. Runners come for the race. Everyone else comes for the party, and both groups stay.
For a sponsor, this is the momentum play. Fourth Fest grew 40% in 2026 and reaches the youngest crowd we have: twenties and thirties, social, out with friends, and posting all morning. It behaves like a festival audience rather than a race audience, which means sampling and anything experiential works here in a way it does not at a straight road race. Getting in now costs less than it will next year.
- When
- Sunday, July 4, 2027, morning race start with the festival running into the afternoon.
- Where
- Houston, Texas. A closed-street race course with the festival footprint at the finish.
- Distances
- A timed road race, a beer mile, and a family fun run, plus the festival, live music, and the patriotic costume contest.
- 2027 projection
- ~1,278 runners, and an estimated ~4,500 on site once you count festival attendance. Participation grew 40% in 2026 and the trend is holding.
A young, social, growing crowd.
Fourth Fest skews the youngest of anything we produce: a twenties and thirties crowd that treats the morning as the start of a whole day out. They come in groups, they are in a holiday mood, they try what is handed to them, and they document all of it. For a brand that wants trial, sampling, or social reach rather than a logo on a shirt, this is the strongest of our three events, and the one where a modest package still buys real visibility.
Based on 2024 to 2026 participant and festival data.Assets most local races cannot offer.
Mobile LED screen
A Negative Split Productions owned mobile LED video screen runs live results, roaming camera feeds, and a rotating sponsor window all morning. Almost no competitor offers this.
90,000+ email list
Our marketing email reaches a 90,000+ endurance audience, monthly and stepping to weekly in race month. Top tier sponsors ride in the body of the send.
Post-event recap report
Every sponsor gets a branded recap after the race: participation, reach, and photos of your branding in action. Most races never show a sponsor what they got. Ours come back because we do.
Five ways in, from $500 to $13,000.
Every level is a self-contained package. Pick the reach that fits your goals. Here is what each one leads with.
Presenting
Exclusive, 1 per event- Named presenting designation
- Category exclusivity
- Logo on the finish medal and event shirt
- Logo on the start/finish arch
- Logo on free participant race photos
- 25 comp entries
Premier
Limited- Repeating logo on the fence scrim
- Logo on race numbers
- Logo on the awards backdrop
- Dedicated social posts
- LED screen placement
- 10 comp entries
Supporting
Limited- Logo on race numbers
- Reserved 10'x10' booth
- LED screen placement
- Dedicated pre-event sponsor email
- Logo on the marketing email (90k list)
- 5 comp entries
Community
Open- Reserved 10'x10' booth
- LED screen placement
- Logo on website and participant emails
- Sponsor deals via RunSignup
- Branded giveaway item
- Packet insert
Vendor / Booth
Open- Reserved 10'x10' booth
- Booth activities (sampling, raffle, lead capture)
- Announcer mentions
Every tier above includes more than what’s listed. See the full breakdown for the complete side-by-side.
See everything included
Every partnership gets built around what a brand is trying to accomplish, so we put the full package together rather than hand you a menu. Tell us where to send it and the complete benefit breakdown for Houston Fourth Fest, every tier and every named role, lands in your inbox right away.
Delivered immediately. No sales call required.
Full benefit breakdown
Every tier, side by side. Add-on means available at that tier for an additional fee.
| What’s included | Presenting$13,000 | Premier$6,000 | Supporting$3,250 | Community$1,500 | Vendor / Booth$500 |
|---|---|---|---|---|---|
| On-site and physical | |||||
| Logo on the start and finish arch | ✓ | · | · | · | · |
| Logo on every race bib | ✓ | ✓ | ✓ | · | · |
| Logo on the finisher medal | ✓ | · | · | · | · |
| Logo on the event shirt | ✓ | · | · | · | · |
| Logo on course signage | ✓ | · | · | · | · |
| Reserved 10x10 booth space | ✓ | ✓ | ✓ | ✓ | ✓ |
| Logo on volunteer and staff shirts | ✓ | · | · | · | · |
| Repeating logo on fence scrim | ✓ | ✓ | · | · | · |
| Logo on the awards backdrop | ✓ | ✓ | · | · | · |
| Logo on the MC and DJ backdrop | ✓ | · | · | · | · |
| Logo on every participant race photo | ✓ | · | · | · | · |
| Digital and email | |||||
| Logo on the event website | ✓ | ✓ | ✓ | ✓ | · |
| Logo on participant emails | ✓ | ✓ | ✓ | ✓ | · |
| Logo on the NSP marketing email, 90k+ list | ✓ | ✓ | ✓ | · | · |
| Sponsor deal delivered to registrants | ✓ | ✓ | ✓ | ✓ | · |
| Dedicated pre-event sponsor email | ✓ | ✓ | ✓ | ✓ | · |
| Social post tagging | ✓ | ✓ | ✓ | ✓ | · |
| Dedicated social post | ✓ | ✓ | ✓ | · | · |
| Name on finisher notifications | ✓ | · | · | · | · |
| Logo on the finisher certificate | ✓ | · | · | · | · |
| Named in the press release | ✓ | · | · | · | · |
| Experiential | |||||
| Booth activities: sampling, raffle, lead capture | ✓ | ✓ | ✓ | ✓ | ✓ |
| Branded giveaway item | ✓ | ✓ | ✓ | ✓ | · |
| Free race entries | 25 | 10 | 5 | · | · |
| Packet insert or flyer | ✓ | ✓ | ✓ | ✓ | · |
| Signature, the NSP differentiators | |||||
| Mobile LED screen presence | ✓ | ✓ | ✓ | ✓ | · |
| Scripted announcer reads | ✓ | ✓ | ✓ | · | · |
| Announcer mentions | ✓ | ✓ | ✓ | ✓ | ✓ |
| Category exclusivity | ✓ | add-on | add-on | · | · |
| Presenting title: your name in the event name | ✓ | · | · | · | · |
Named and element roles.
Rather own one specific thing? Each role below is sold as its own package, on top of or alongside a level. Every role includes a standard presence: your logo on the event website and participant emails, a sponsor deal to registrants, social post tagging, and an announcer mention. The table shows what each role adds on top of that.
Prefer a custom package?
The levels and roles above are our standard packages, but they are not the only way in. Every asset below can be combined into a custom package built around your goals and your budget. Tell us what you want to accomplish and we will put together a mix that fits.
On-site and physical
- Logo on the start and finish arch
- Logo on every race number
- Logo on the finisher medal
- Logo on the award medals
- Logo on the event shirt
Digital and email
- Logo on the event website
- Logo on participant emails
- Logo on the NSP marketing email, 90k+ list
- Sponsor deal delivered to registrants
- Dedicated pre-event sponsor email
Experiential
- Booth activities: sampling, raffle, lead capture
- Sampling rights in the festival footprint
- Branded giveaway item
- Lead the sponsored warm-up
- Free race entries
Signature, the NSP differentiators
- Mobile LED screen presence
- Persistent LED placement plus a :15 or :30 spot
- Scripted announcer reads
- Announcer mentions
- Stage mentions from the MC
Proof of performance.
Every paying sponsor gets a branded post-event recap report, so you can show your team what the partnership delivered.
We provide impressions and views. Sponsors bring their own tracking links to calculate ROI.Houston Fourth Fest questions.
There is more than one presenting slot?
Yes, and it is the most flexible entry point we have. Fourth Fest presents as a whole event, and the Road Race and Beer Mile each sell their own presenting slot on top of that. A brand that wants a headline association without the whole-event price can own one piece of the day outright, and the two do not conflict.
It is July in Houston. What is the heat plan?
Taken seriously, and it is a sponsorship opportunity in its own right. The Cooling Zone is a named role, which means a brand's name is on the thing everybody genuinely wants at a July event in Texas. Hydration is available the same way. These are the rare assets where the branding and the participant's actual experience point in exactly the same direction.
This is a newer event. Why sponsor it now?
Because it is growing, and getting in now costs less than getting in later will. The audience is a community festival crowd rather than a pure race field, which means families and spectators as well as participants, and there is more room to build something custom here than at our established events. Early partners get first claim on the roles that will be hardest to get in a few years.
What does a sponsorship actually get us on event day?
It depends on the level, but every package includes a reserved 10'x10' booth space and the right to run activities from it: sampling, a raffle, lead capture, whatever fits your brand. From there it scales. Higher levels add your logo to the things participants keep (the finish medal, the event shirt, their race photos) and the things everyone walks past (the start and finish arch, course signage, the LED screen).
Can we be the only brand in our category?
Yes. Category exclusivity means no competing brand in your category is sold into that event, and it is included automatically with a Presenting sponsorship. At Premier and Supporting it is available as an add-on. It is worth asking early: once a category is committed to another brand for an edition, it is gone for that year.
Do we have to take one of the standard packages?
No. The tiers and named roles are the standard ways in because they are the ones most brands want, but every asset we offer can be combined into a custom package. Tell us the budget and what you are trying to accomplish and we will put a mix together. Plenty of partnerships end up as a tier plus one or two additions from somewhere else on the menu.
We are a small local business. Is there a level that fits?
Yes. Vendor and Booth partnerships are $500 and get you in front of the crowd with a reserved booth and announcer mentions. It is the same event, the same audience, at a size that makes sense for a local shop or a single-location business.
Can we sponsor more than one event?
Yes, and it is the better deal if the audiences all work for you. The NSP Annual Partner package is one agreement covering Houston Resolution Run, Houston Kids Triathlon, and Houston Fourth Fest, at a discount to what those three cost bought separately. It is one negotiation, one invoice, and one set of artwork deadlines instead of three.
How far ahead do we need to commit?
Earlier is better, and the reason is production deadlines rather than sales pressure. Anything printed (shirts, medals, race numbers, course signage, the arch banner) has a hard art deadline weeks before the event, and once it passes those assets are off the table for that edition. The on-site and digital pieces stay available much later. If you are close to a deadline, ask, and we will tell you honestly what can still be included for that edition.
Is it cash only, or will you take in-kind?
Cash is the preference, and most partnerships are cash. The door is open to in-kind when the product or service is something the event actually needs, and a few roles are well suited to it. If you think you have something that fits, raise it early. We look at those case by case and will tell you straight whether it works rather than trying to make it fit.
What do we get after the event?
A recap report covering how the event performed and where your brand showed up: participation numbers, the digital and email reach your logo was part of, and photography of your branding and activation on site. It is the thing you forward internally when someone asks whether the sponsorship was worth renewing.
Partner with us all year.
Negative Split Productions produces three owned events across the Houston calendar. Different seasons, ages, and neighborhoods. One partner can reach all of Houston, all year.
January 1Houston Resolution RunThe fresh start. A downtown New Year morning run for goal-setting adults, and the most concentrated local audience of the three.View sponsorship details
Every springHouston Kids TriathlonThe flagship. Swim, bike and run for kids 6 to 17, and the West Houston families who sign them up.View sponsorship details
All three eventsNSP Annual PartnerOne agreement across all three owned events, at a meaningful discount to booking three Presenting packages separately. A year-round, all of Houston reach no single race can match.See all three events Let's own race morning together.
Tell us about your brand and what you are interested in, and we will follow up with options and pricing.
Most replies go out within the hour, all of them the same day.

