The first finish line of the year.

A New Year audience, which is a different crowd from a typical race. People sign up because they are setting an intention for the year, which makes it a natural fit for brands in fitness, health, financial services, and anything built around starting something. It is also one of the first marketing moments of the calendar year, before most brands have spent anything.

Sooner than you would think. Registration opens at the end of September, and the sponsors who get the most out of the event are the ones in place before it opens, because that is when the participant emails, the registration page, and the promotion cycle all start running.

It depends on the level, but every package includes a reserved 10'x10' booth space and the right to run activities from it: sampling, a raffle, lead capture, whatever fits your brand. From there it scales. Higher levels add your logo to the things participants keep (the finish medal, the event shirt, their race photos) and the things everyone walks past (the start and finish arch, course signage, the LED screen).

Yes. Category exclusivity means no competing brand in your category is sold into that event, and it is included automatically with a Presenting sponsorship. At Premier and Supporting it is available as an add-on. It is worth asking early: once a category is committed to another brand for an edition, it is gone for that year.

No. The tiers and named roles are the standard ways in because they are the ones most brands want, but every asset we offer can be combined into a custom package. Tell us the budget and what you are trying to accomplish and we will put a mix together. Plenty of partnerships end up as a tier plus one or two additions from somewhere else on the menu.

Yes. Vendor and Booth partnerships are $500 and get you in front of the crowd with a reserved booth and announcer mentions. It is the same event, the same audience, at a size that makes sense for a local shop or a single-location business.

Yes, and it is the better deal if the audiences all work for you. The NSP Annual Partner package is one agreement covering Houston Resolution Run, Houston Kids Triathlon, and Houston Fourth Fest, at a discount to what those three cost bought separately. It is one negotiation, one invoice, and one set of artwork deadlines instead of three.

Earlier is better, and the reason is production deadlines rather than sales pressure. Anything printed (shirts, medals, race numbers, course signage, the arch banner) has a hard art deadline weeks before the event, and once it passes those assets are off the table for that edition. The on-site and digital pieces stay available much later. If you are close to a deadline, ask, and we will tell you honestly what can still be included for that edition.

Cash is the preference, and most partnerships are cash. The door is open to in-kind when the product or service is something the event actually needs, and a few roles are well suited to it. If you think you have something that fits, raise it early. We look at those case by case and will tell you straight whether it works rather than trying to make it fit.

A recap report covering how the event performed and where your brand showed up: participation numbers, the digital and email reach your logo was part of, and photography of your branding and activation on site. It is the thing you forward internally when someone asks whether the sponsorship was worth renewing.